The Running Kind

“The Running Kind is an environmentally sustainable company dedicated to moving the sport of running to zero-carbon. We host zero-carbon racing events and provide easy access to resources for runners to learn about the environmental impact they each have as individuals and as runners, whether they are competing on the amateur or professional level. The Running Kind is committed to putting the knowledge and power to fight climate-change into everyone’s hands… and feet.”

The goal for this brand was a simple hand lettered logo that could grow with the brand, be applied to merch, and be easily recognizable. There are a few variations of the classic logo, and additional branding elements including the peace sign with a mountain motif and mountain illustrations.